PR Agency Trip

What impressed me the most about the PR agency I visited was perhaps the creative talent of the PR personnel. The examples shared with our class provided insight into the diversity of the work the firm does and also provided insight into just how creative some of their event planning is.

I was equally impressed by examples of the client base, as the agency appears to address the needs of often large and varied corporations. It was evident that an agency environment can allow for great diversity in the workplace. The atmosphere of the agency appears to be very dynamic and the energy of the team of presenters was very upbeat.

The breadth of work covered surprised me the most as the needs of the client base must differ greatly when targeting such a wide range of the industry sector. It is interesting how they are able to rely in-house on finding solutions for their clients by having such diversity at the agency itself. This must require a great system of internal communications, as well as personnel who pride themselves on working well in a group setting.

It would be interesting to have an overview of what a ‘day in agency life’ would look like. This was addressed to a small extent the other day but it would be fascinating to actually see a breakdown describing the time and task involved in completing the daily workload at an agency like this. As well, from a broader perspective, it would be informative to see what a ‘year in agency life’ would look like in terms of the work that would be covered.